Privacy Policy

Introduction

Excellink (‘Excellink’, ‘we’, ‘us’, or ‘our’) is committed to safeguarding your privacy and ensuring the security of your personal information. This Privacy Policy delineates our practices regarding the collection, use, disclosure, and protection of your data when you visit our website or utilize our services. By accessing or using our website and services, you agree to the terms outlined herein.

Excellink is a sole proprietorship registered in Sri Lanka in 2023, operating an online and retail store specializing in kitchenware and home appliances. All products are sold directly by Excellink.

Consent to Process Your Data

By using our website and services, you explicitly consent to the collection and processing of your data by Excellink in accordance with general business practices and the Personal Data Protection Act, No. 9 of 2022 of Sri Lanka. You may withdraw your consent at any time by contacting us via the email or phone number provided at the end of this policy.

Information We Collect

We collect various types of information to enhance your shopping experience and improve our services, including:

• Personal Information: Information such as your name, email address, contact details, billing and shipping addresses, and other relevant information collected when you register an account, make a purchase, or participate in promotions.

• Transaction Data: Information related to your purchases, including order details, payment information, transaction history, and product preferences.

• Website Usage Data: Information about your interactions with our website, such as pages visited, browsing history, device information, and click patterns.

• Communication Data: Information from your correspondence with us if you contact us via email, phone, or through our customer service platform, including inquiries about products, orders, or services.

• Additional Data Collected Through Cookies: Information collected through cookies and other tracking technologies, including IP address, geo-location, browser data, and session information.

How We Use Your Information

We use the collected information for various purposes, including:

• Processing and fulfilling your orders

• Managing your account and providing customer support

• Personalizing your shopping experience

• Sending you promotional offers, updates, and product recommendations (if you opt-in)

• Improving our website, products, and services

• Conducting research and analytics to understand customer preferences

• Ensuring compliance with legal and regulatory obligations

• Preventing fraud and maintaining the security of our website

Sharing Your Information

We may share your information with the following parties:

• Service Providers: Third-party service providers that assist us in operating the website, processing payments, managing shipments, and providing other related services. These providers are bound by confidentiality agreements and are only permitted to use your information to perform services on our behalf.

• Logistics and Delivery Partners: Your shipping information will be shared with our delivery partners to ensure timely and accurate delivery of your orders.

• Legal and Regulatory Authorities: Information may be disclosed if required by law or in response to a valid legal request from government agencies or courts.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

Your Choices and Control

You have the following options to control your personal information:

• Account Settings: You can review and update your account information by logging into your account on our website.

• Communications: You can opt-out of receiving promotional communications from us at any time by clicking the unsubscribe link in our emails or by contacting us directly.

• Cookies: You can adjust your browser settings to control or delete cookies. Please note that disabling cookies may affect the functionality of our website.

• Right to Access and Correction: You have the right to access your personal data and request corrections to inaccurate information. Contact us for assistance.

Data Security

We implement reasonable security measures to protect your data from unauthorized access, disclosure, or alteration. These measures include:

• Encryption of sensitive data during transmission using SSL/TLS protocols
• Secure payment processing through verified payment gateways
• Access controls to limit employee access to personal information
• Regular security updates and vulnerability assessments
• Secure storage of data in protected databases

However, please be aware that no method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites and services that are not operated by Excellink. We are not responsible for the privacy practices of these external websites, and you should review their privacy policies separately before providing your information to them. We do not endorse or have control over the content or practices of third-party sites.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and understand how you use our website. These include:

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Cookies that remain on your device for a specified period
• Analytics Cookies: Used to understand user behavior and improve our services
• Marketing Cookies: Used to deliver personalized advertising and track campaign effectiveness

You can control cookie settings through your browser preferences.

Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16 years of age. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information and terminate the child’s account. Parents or guardians who believe their child has provided information to us should contact us immediately.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and the legal requirements applicable to us.

For example:
• Transaction data is retained for the duration of your account and for a reasonable period thereafter for record-keeping and dispute resolution purposes.
• Marketing communications may be retained until you unsubscribe.
• Website usage data is typically retained for analytics purposes for up to 24 months.

If you request deletion of your account, we will remove your personal information within a reasonable timeframe, unless we are required to retain it by law.

International Data Transfers

Your personal information is primarily stored and processed in Sri Lanka. However, if we transfer your information to other countries for processing by our service providers, we will ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

Your Rights Under the Personal Data Protection Act

Under the Personal Data Protection Act, No. 9 of 2022 of Sri Lanka, you have the following rights:

• Right to Access: You can request access to your personal data held by us.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your data under certain circumstances.
• Right to Object: You can object to the processing of your data for specific purposes.
• Right to Restrict Processing: You can request that we limit our processing of your data.
• Right to Data Portability: You can request a copy of your data in a structured, commonly used format.

To exercise any of these rights, please contact us using the details provided at the end of this policy.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated version will be posted on our website with the effective date clearly marked. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website and services following any changes constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests related to your privacy, please contact us:

Email: info@exceliink.lk
Phone: 0117114522